What’s Digital Marketing?
Digital Marketing is defined by using numerous digital tactics and channels to communicate with customers in online space. From websites to online branding of a business properties such as digital advertising, email marketing, online brochures and more, all are a range of tactics that are covered by Digital Marketing.
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What is your Brand Story?
Most of the people think that brand story is their bran history or what they did in marketing. They are not completely wrong. They can be an important part of your brand story. although, your brand story should be something much wider.
Brand Story is a coherent narration that includes the facts and feelings that are created by your brand (or business, if you prefer). This is the opposite of the traditional ads that its story should inspire emotional reactions about showing and talking about your brand. Things that affect your brand include product, price, date, quality, marketing, store experience, goal, value, location and the most important thing, what others say about you.